NEWSHA - exclusive hair care, shampoos, conditioners and more

WELCOME TO THE WORLD OF
EXCLUSIVE HAIRCARE

DISCOVER NOW

WELCOME TO THE WORLD OF
EXCLUSIVE HAIRCARE

DISCOVER MORE

DISCOVER OUR FAVORITES

High Performance Leave-In Conditioner

Perfect combability without rinsing

Gentle Care Shampoo

Mild hair care for extra soft hair feel

Soft Cotton Conditioner

Gentle conditioner with cottonseed oil

Daily Routine Shampoo

Gentle & vitalising for all hair types

Daily Weightless Conditioner

For a featherlight hair feeling

Deep Treatment Masque

Rich hair mask for intense hair build up

Luxe Treatment Oil

Rich, lightweight care and styling oil

Deep Cleansing Shampoo

Intensive cleansing and volume support

Heat Protecting Blowout Spray

Heat protection up tp 230°C

Deluxe Dry Shampoo

Ultrafine dry shampoo for volume and fullness

OUR PRODUCT RANGE

All products

Shampoo

Conditioner

Masques & Treatments

Styling

Glossing

Body

MEN Collection

Travel

NEWSHA BEI YOUTUBE

"I dos für deine Haare" mit Anna Eismann und viele weitere spannende Tipps und Videos von unseren Haarprofis findest du auf unserem Youtube Channel.

ENTDECKE NEWSHA BEI INSTAGRAM

Höre jetzt rein in die aktuelle Folge #7 unseres Podcasts mit JOLIE talking beauty zum Thema "After Holiday Hair: Wie wir den Schopf nach dem Sommer reparieren":

Höre jetzt rein in Folge #6 unseres Podcasts mit JOLIE talking beauty zum Thema "Million Shades of Blonde: Das perfekte Blond!":

Du hast kein Spotify? Hier kannst du den Podcast auch ohne Spotify hören.

NEWSHA products

Haircare

Shampoo

Conditioner

Masques & treatments

Intense Repair Boost

Body

Hair styling

Styling spray & styling cream

Hairspray

Hair wax & hair gel

Heat protectant

Hair dryer

Hair straighteners

Brushes

color masques

Daily routine & sets

Travel Sizes

Vouchers & gift wrapping

Hair goals

Anti-Frizz

Blonde

Color protectant

Against oily hair

Smooth hair

Curly hair

Gentle care

Damaged hair

Volume

WELCOME TO THE WORLD OF NEWSHA
LUXURY FOR YOUR HAIR

Gentle shampoos that cleanse gently, naturally and effectively. Treatments that transform even damaged hair back into a smooth mane.
Styling products for a glamorous or casual look, exclusive in-salon treatments and hair color enriched with superfoods,
which impresses with its diamond-like luminosity. Perfectly groomed hair - that's NEWSHA.

You love your hair and set a high value on special hair cosmetics? That's what we do!

And that's why we give you our promise: Our high-end products stand not only for uncompromising quality,
but especially for an exceptional performance.

It is important to us to provide you, as a haircare lover, with exceptional premium hair care and professional products.
Based on valuable ingredients and innovative manufacturing processes, we create 100% thoughtful products that provide an immensely high and effective nourishing effect. Sustainable packaging materials to protect the environment are just as important to us as the categorical renunciation of animal testing - since the very beginning.

NEWSHA - private haircare is your lovebrand for healthy, glowing and smooth hair to fall in love with.

#hairgoals

THE NEWSHA BEAUTY-SECRET –
OUR PERFECT HAIRCARE ROUTINE

The alpha and omega for enviably well-groomed hair - no matter what hair type you are - is the right haircare routine.
Only with perfectly combined products in the right application sequence, valuable ingredients can penetrate the hair, to effectively unfold their nourishing effect.

We show you the right 5-Step Haircare Routine by NEWSHA, with which you will make your hair glow:

Step 1 – Shampooing: Cleaning and prepare for care
Our shampoos open the hair's cuticle layer to reliably remove daily dirt such as dust, sebum deposits, etc. from our hair. After shampooing, your hair therefore feels grippy - the perfect basis for styling your hair afterwards.

Step 2 – Treatment: Intensive nourishment of the hair
After shampooing, the cuticle of your hair is open - the perfect time to intensively nourish your hair, as the care ingredients can now penetrate more easily and deeply into the inner part of the hair. The NEWSHA treatments and masques offer deep-acting care.

Step 3 – Treasuring: Sealing the nourishing ingredients in the hair
After you intensively cared for your hair, it is important to close the cuticle of your hair again.
This is the only way to ensure that the nourishing ingredients supplied by the treatment are permanently sealed in the hair.
In addition, a roughened, unclosed cuticle layer leads to hair damage, which makes the hair appear dull and lackluster.
Therefore: Never do without a conditioner! If you are short on time, our High Performance Leave-In Conditioner offers a quick alternative.

Step 4 – Protecting: Protection from heat exposure
Heat protection is the best choice when it comes to healthy hair. Before blow drying your hair, we always recommend using a heat protection product.
The Blowout Cream not only has a protective effect, it has been proven to soothe the hair structure, speed up the drying of your hair and also nourishes it.

Step 5 - Finishing: Soothing the hair structure and glow
Hair oil is not only suitable for the care of dry hair ends, but is also the perfect finishing product. After the finished styling, rub a little oil in the palms of your hands and gently stroke the surface of the hair. This calms down unruly hairs and the hair gets a glow booster.

For NEWSHA it is absolutely certain NOT to perform animal testing, NOT to commission such testing and also NOT to cooperate with suppliers who do not comply with this principle. In the contracts with our suppliers it is clearly defined that production according to EU law is a condition for cooperation. We know that it is possible to produce high quality, safe products without resorting to animal testing. NEWSHA therefore belongs to the list of cosmetics manufacturers who have assured the animal protection organization PETA Deutschland e.V. in writing that they do not conduct, commission or pay for animal testing.