BACK TO BASICS

NEWSHA has made use of the valuable care effect from various natural treasures to make hair healthy, to give it a luxurious shine and to deeply care for it. Natural active ingredients are incorporated into the NEWSHA collection in a gentle manufacturing process. At the same time, NEWSHA does without unnecessary building blocks that can be sensibly replaced so that an optimal balance of recipe and effect is achieved.

Back to basics: The power of nature. Most of NEWSHA's formulas are vegan, only a few exceptions are vegetarian. Why? Because we are aware that natural ingredients are significantly milder than synthetically produced alternatives and can be just as caring. Wherever possible, we use valuable essences from plants and fruits from all over the world, which vitalize and protect the hair at the same time.

Nature meets high-tech: Nevertheless, products have to meet the needs of hairdressers and end users. Shampoo should lather gently or hairspray should guarantee a strong hold. That is why we combine natural ingredients, such as grape seed extract or olive oil, with high-tech components to achieve the best possible result.

Enfleurage - ancient extraction of flower essences and oils

In order to obtain an exclusive product, particularly complex paths must be taken. The Enfleurage Technique, also known as Effleurage, is an ancient technique for extracting flower essences and oils. This method is rarely used nowadays because it is very costly and impractical for mass production. The essences obtained using this technique, however, are particularly pure and fragrant, which is why we use this ancient process for the nuance of our products.

Distillation – The art of steam

For NEWSHA products, we use a highly effective form of distillation that uses hot steam to release extracts, such as precious oils, from the plants. Each plant, however, requires different distillation periods and different temperatures. If the steam is too hot or if the distillation period is too long it can lead to an adverse effect on the quality and intensity of the essence. The distillation process therefore requires a lot of experience and sure instinct.

Cold pressing - the gentlest process for oil extraction

Cold pressing is considered a gentle manufacturing process for the extraction of valuable oils that we use in our products. Above all, seeds, kernels, nuts or even citrus fruit peel are pressed so gently at low temperatures that the valuable ingredients are not damaged. They can therefore continue to develop their full effectiveness in the final product. For the highest level of quality and maximum effectiveness.

Small containers - far from industrial mass production

Instead of relying on mass productions, NEWSHA decided from the start to remain exclusive and selected. That is why we have deliberately committed ourselves to producing smaller batches. This has a particular effect on the quality of our products. In small containers, you can work at a lower temperature, as the mixtures only have to be stirred briefly. Larger batches, on the other hand, require industrial stirrers, which cause significantly more heat due to the higher rotation required.

The result: valuable ingredients lose their effectiveness due to excessive heat.

Thanks to small mixtures and gentle manufacturing processes, the active ingredients of the selected natural ingredients are not only incorporated into our products, but also effective. NEWSHA really is what it claims.

The combination of innovative formulas, selceted natural ingredients and gentle production processes make our products unique and effective. The highest standards and extraordinary attention to detail are in every single NEWSHA product.

NEWSHA originates from the Persian language and means "the attentive listener". The name is our philosophy: NEWSHA, as an expert in excellent hair care, went in search of the beauty secrets for strong, healthy, shiny hair and found it all over the world. NEWSHA listened and combined the most valuable and effective ingredients in their products, resulting in highly effective care and styling products for healthy, shiny and strong hair.