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Our love brand not only stands for exclusive high-end hair care and styling products, but also for groundbreaking in-salon treatments and a hair color enriched with superfoods that make your hair shine bright like a diamond. Whether permanent and effective hair straightening, the ultimate and intensive hair rescue, perfect color results in bleaching or the best possible protection against hair damage during colorations - with our unique NEWSHA system applications, our partner salons can meet all customer needs and can realise latest trends with perfection. Both customer satisfaction and the improvement of hair care are what is most important to us. Our exclusive products ensure a stunning look with maximum care. With the compact and well thought-out product range, we entirely dedicate ourselves to the beauty of hair and passionately support the craft of our partner hairdressers.

Silky smooth hair to fall in love with - Revolutionary hair straightening for up to 6 months: Straightening System

The salon-exclusive straightening system creates a breathtakingly smooth and frizz-free hair structure for up to 6 months. Naturalness and basic volume are retained - the hair convinces with a silky hair feel and enviable shine. Permanent hair straightening - but gentle. "

Effective intensive care for all hair beauties - deeply strenghtening hair structure with a highly effective formulation: Rescue System

The Rescue System fulfills your wish of intensive and effective hair rescue thanks to the special and highly effective formula. Regular heat stylings and color treatments have a damaging effect on your hair whcih results in a brittle look. The Rescue System helps to regenerate the hair, turning it into a beautiful healthy and vibrant mane.

Dream blonde in all its facets - bleaching with maximum hair protection: Bondi Bleach System

Brittle and brassy blonde is a thing of the past! Thanks to the Bondi Bleach System, the hair is optimally protected during lightening. In addition, several lightening phases are possible in one day, so that you get the brightest blonde in one session.

Deeply effective care & color boost - transforms every coloration into a care treatment: Colorwatch System.

Finally, rich hair colors without hair damage - our Colorwatch System makes it possible! Thanks to repairing and protective ingredients such as amino acids, the hair is not only protected during the coloration but also built up.